Crafted with Purpose. Designed to Perform.

From the Desk of Kartik Bagga

Director, PRIMEHIDE Leather

Spring Fair has always been an important moment for us at PRIMEHIDE. It's not just about showcasing products - it's about reconnecting with the people who share our belief in quality, craftsmanship, and doing things properly.

Leather is a material I've always been deeply passionate about. It has character, honesty, and longevity when it's treated with respect. That belief guides every decision we make - from the hides we select, to the way our products are constructed, and how they ultimately perform in store and in the hands of the customer.

For Spring Fair 2026, we're proud to present new collections that reflect this philosophy. From exceptionally soft leathers with rich, natural patinas, to leather-lined interiors and a new premium range of handmade belts crafted here in the UK, every piece has been developed with purpose.

We design with retailers in mind and customers at heart, because their experience defines long-term success for everyone involved. I look forward to welcoming you to our stand at the NEC, sharing what we've been working on, and having open, honest conversations about how we can continue to grow together.

I hope you enjoy exploring our Spring Fair preview and look forward to meeting you in person.

Kartik Bagga
Director, PRIMEHIDE Leather

Spring Fair has always been more than a date in the calendar for us. It's a moment to pause, reflect, and reconnect - with our partners, with the industry, and with what truly matters when it comes to leather, craftsmanship, and long-term value.

This February, PRIMEHIDE Leather returns to Spring Fair 2026 at the NEC Birmingham, and we're bringing new launches alongside the core ranges and bestsellers you already know. These aren't products chasing trends. They're built on years of experience, designed to work hard in retail and earn trust with customers.

We look forward to welcoming you to Halls 2–3 & 3a, Stand 3C40, from 1–4 February 2026, and sharing what we've been working on.

Designed with Retail in Mind

At PRIMEHIDE, everything begins with understanding our partners. Retail is demanding. Shelf space is competitive. Customers are discerning. Products need to do more than look good - they need to sell consistently and last.

Spring Fair gives us the chance to show not only what's new, but what keeps working. The collections retailers return to, season after season.

This year at our stand, you'll find:

• Our latest leather collections

• Best-selling and core trade ranges

• New developments in materials and construction

• B2B pricing and partnership opportunities

• Our plans for the year ahead

Every piece has been developed with one thing in mind: does this genuinely add value for retailers and their customers?

Where Touch Matters

Leather is not just a material. It's an experience.

We believe that the moment a customer touches a product, a decision begins to form. That first contact - the weight, the softness, the warmth of the hide - creates an immediate and instinctive response. You don't need to explain quality when it's felt.

This season, we've invested heavily in developing leathers with an exceptionally soft hand feel and rich, character-driven patinas. These are leathers designed to create an instant connection, with finishes that invite touch and reward use over time.

There's a moment when a product doesn't just feel right - it feels like it belongs. That's what we're aiming for.

Elevated Interiors. Built to Last.

One of the biggest changes across our new collections is the introduction of leather-lined interiors.

Traditionally, linings are where corners are cut. We've taken the opposite approach.

Selected pieces now feature leather on the inside as well as the outside. This creates a more premium look and feel, increases durability, and ensures a consistent quality experience throughout the product - not just on the surface.

This isn't about unnecessary embellishment. It's about respect for the product, the end user, and the retailer standing behind it. When something is made properly, it shows - even in the details that aren't immediately visible.

A New Chapter in Belts

We're also introducing a new premium collection of leather belts at Spring Fair 2026.

Crafted from full hides and entirely handmade here in the UK, this range represents our commitment to traditional craftsmanship and considered production. Each belt is built with care, patience, and an understanding of what makes a product last.

Alongside this UK-made collection, we've expanded our belt offering with an increased selection sourced from the finest global leathers. This gives our retail partners greater choice across price points, finishes, and styles without compromising on quality.

Whether classic or contemporary, each belt is designed to sit comfortably within a retail environment and to perform where it matters most: with the customer.

More Than Products — Partnerships

PRIMEHIDE has always been about relationships.

We're a family-run business, built over years of collaboration with retailers who value honesty, consistency, and reliability. Spring Fair gives us the chance to sit down together, talk openly, and plan ahead.

At our stand, we welcome conversations about range development, pricing and margin, bespoke or exclusive opportunities, long-term partnerships, and what you're seeing in the market. We see ourselves not just as a supplier, but as a partner invested in helping your business grow sustainably.

Meet the Team Behind PRIMEHIDE

Behind every product is a team that cares deeply about what they do.

Spring Fair is your opportunity to meet the people behind PRIMEHIDE Leather — to talk through our process, our values, and our vision for the future. We believe these conversations matter just as much as the products themselves.

If you're attending Spring Fair and would like to arrange a dedicated meeting time, we encourage you to get in touch with us in advance. While we're always happy to welcome visitors throughout the show, booking ahead allows us to give you our full attention.

Visit Us at Spring Fair 2026

Spring Fair 2026
📍 NEC Birmingham
📅 1–4 February 2026
📌 Halls 2–3 & 3a | Stand 3C40

Whether you're looking to explore new collections, review bestsellers, or discuss future opportunities, we'd love to welcome you.

From the first touch to long-term performance, everything we create is built to work - not just in store, but in the hands of the customer.

We look forward to seeing you at the NEC.